TV4 Play — Evolving a Design System for Native Platforms
Client TV4
Platforms iOS, Android, tvOS, Android TV, Smart TV
Date 2022 -
TV4 Play is one of Sweden’s most popular streaming services, with apps across web, iOS, Android, and Smart TVs. Over three years, I led the development of its design system - first rebuilding a minimal 1.0 into a solid, scalable 2.0, and then designing a fully tokenized, native-ready 3.0 version.
The initial system lacked structure, so with version 2.0, I rebuilt the entire component library using atomic principles, aligning UI patterns across platforms and improving documentation. While token use was limited at this stage, we laid the groundwork for a consistent and accessible experience.
With version 3.0, I introduced a full token architecture for color, spacing, and typography, and customized the design system for each platform - This allowed us to maintain a consistent brand feel while optimizing for each platform’s native patterns and performance.
The result was a faster, more consistent workflow for designers and developers - and a better experience for users, no matter where they interacted with the product.
(more screens coming)