about

My journey in design began back in 1997, weaving through agencies and production houses before I launched my own studio in 2007. I’ve shaped pixels and ideas across mediums—whether crafting seamless composites, animating stories, designing packaging, or building brand identities. From illustration to UI, I’ve done it all. Lately, my passion lies in creating smart, cohesive design systems and thoughtful product experiences.


studio

Kellerwerk™
Digital Design Studio

Lidnersplan 8
112 53 Stockholm,
Sweden

kellerwerk.co 


contact

Email
LinkedIn




work experience



Aug 2022 -
Contract
TV4 Play
Design Systems Lead 
Senior Product Designer


Mar 2020 -
Partner
Haaartland
Design Systems Lead  
Senior Product Designer


Oct 2018 - Feb 2020
Contract
Klarna
Senior Product Designer


Sep 2018
Contract
Swish / Bontouch
Motion Graphics Designer


Apr 2017 - Jun 2018
Contract
Fortum
Senior Product Designer


Feb 2017 - Jun 2017
Contract
Wunderino
Senior Product Designer


Feb 2017 - May 2017
Contract
The Outsiders
Senior UI designer


Nov 2016 - Jan 2017
Contract
Quickspin
Senior UI designer


Jan 2015 - Jun 2016
Contract
BookBeat / Bonnier
Senior Product Designer


Aug 2015 - Jan 2016
Contract
En Ska Bort - ELK Entertainment / TV4
Senior Product Designer


Aug 2015 - Dec 2015
Contract
Stockholms Stadsbibliotek
Senior Product Designer


May 2015 - Aug 2015
Contract
Klart.se / Schibsted
Senior Product Designer


Nov 2014 - Jun 2015
Contract
Svenska Medaljlotteriet / Postkodlotteriet
Senior Product Designer


Dec 2012 - Oct 2014
Full time
Spring (fka ayond)
Senior Art Director

Projects / Clients:
Telia, Quickspin, Unibet, 3M, Tipser, Kvadrat, LO, ProFoto, Medius, Apotek Hjärtat


Sep 2012 - Oct 2012
Full time
Dareville
Senior Art Director


Apr 2012 - Aug 2014
Co-Founder
Gårdsnära
Senior Product Designer


Nov 2007 - Jan 2012
Freelance
Mårten Sparrman
Visual Designer, Art Director, Motion Graphics Designer, Illustrator, UI Designer

Projects / Clients:
UR, SVT, Gårdsnära, Toca Boca, Jonas Åkerlund, Apoteket, Frank Dandy, Spritmuseum, Pixl Family, Filimundus, Fortum, Wrigley’s, JP Morgan, Unga Aktiesparare, Peak Performance, Swebus, Mitsemhus, PWP, LeanDev, Hjerta, Waboba



Aug 2006 - Nov 2007
Full time
Ottoboni Group
Art Director
Motion Graphics Designer

Projects / Clients:
Vin & Sprit, McDonalds, Tre, LG, Absolut, Allevo, Skanska, Northern



Aug 2003 - Jul 2006
Full time
Pine Film / Area Media Group
Art Director, VFX Compositor, Motion Graphics Designer, Video Editor, Illustrator

Projects / Clients:
Wrigley’s, Samsung, Sportguiden, Fagerdala Thiger, Arena Marketwatch, ParkOne, Neoxxline, Premium Wines, QuantumSports


Nov 1997 - Jul 2003
Full time
White Walls / Comwell / Bild&Text
Art Director, VFX Compositor, Motion Graphics Designer, Video Editor, Illustrator

Projects / Clients:
Wrigley’s, TV4, SVT, Ericsson, National Geographic, Brit Awards, Wannadies feat Petter, Magnus Carlson, Aqua, Pusjkins


Jan 1997 - Nov 1997
Full time
Svenska Filminstitutet
Digital Retouch Artist

Projects / Clients:
Comedia Infantil, Tic Tac, Hemsöborna, Änglar finns dom


Jul 1996
Intern
Filmtecknarna
Animator

Projects / Clients:
Percy Tårar




education



Oct 2017Berghs School of Communication
UX design and product development 


Aug 1995 - Jun 1996Luleå Tekniska Universitet
Computer graphics for Media Applications